Adbaker GmbH

About

What started in 2015 as a shared vision by founders Simon Mader and Patrick Dermak has evolved into one of the most influential social performance marketing agencies in the DACH region. Adbaker began with a singular, ambitious goal: to demystify the complex world of Facebook and Instagram advertising and turn it into a reliable growth engine for businesses. In the early days, the team operated with a startup mindset, testing strategies and refining their approach to paid social media. This dedication to data-driven performance quickly set them apart, allowing the Cologne-based agency to grow from a small group of enthusiasts into a robust team of specialists managing significant ad budgets for major global brands. As the digital landscape shifted, so did Adbaker's mission. They realized that sustainable growth for their clients required more than just executing campaigns; it required education and empowerment. This insight led to the creation of the Adbaker Mentoring program, a strategic initiative designed to transfer their deep industry knowledge directly to in-house marketing teams. To date, they have trained over 1,500 marketers, helping companies build their own internal competencies. Today, Adbaker operates at the intersection of agency services and professional education, driving success for clients like Porsche and Ravensburger through a unique blend of creative strategy, technical expertise, and a culture of continuous learning.