ARCHIVE GmbH

About

Founded in 2021 by visionaries Emily Gittins and Ryan Rowe, Archive emerged from a belief that the future of fashion should focus on sustainability and circularity. Initially conceived in the bustling tech environment of Silicon Valley, Archive began its journey with a mission to transform the fashion landscape by facilitating brand-owned resale programs. The founders, both with rich backgrounds in technology and sustainability, recognized the urgent need for brands to take charge of their secondhand markets to mitigate the environmental impact of fast fashion. What started as a venture aimed at reducing waste has evolved into a complete circularity platform that empowers over 50 global brands, including industry giants like The North Face and Oscar de la Renta. Archive's unique approach combines sophisticated technology with user-friendly experiences, allowing brands to not only launch but also scale profitable resale businesses. Through their innovative platform, brands can provide consumers with the opportunity to buy and sell pre-loved items directly, creating a new revenue stream while engaging eco-conscious customers.