Astrid & Miyu
Astrid & Miyu is a London-based contemporary jewellery brand founded in 2012, offering stackable designs and in-store experiences like piercing and welding to revolutionize the jewellery shopping experience.
Company facts
- Founded
- 2012
- Headquarters
- United Kingdom
- CEO
- Connie Nam
About
Astrid & Miyu is a contemporary jewellery brand headquartered in London, founded in 2012 by Connie Nam. The company was born from Nam's vision to revolutionise the jewellery shopping experience, moving it from a traditionally staid and impersonal process to one that is personal, engaging, and empowering. The brand is celebrated for its demi-fine and stackable jewellery, designed in-house at its London studios. It has cultivated a significant following and is recognized for making contemporary design accessible and affordable, with pieces that are both dainty and striking. The brand's mission extends beyond just selling jewellery; it aims to create a community and an experience. This is evident in their retail approach, which includes unique in-store services such as ear piercing, bracelet welding, and tattooing, creating a playground for jewellery lovers. Astrid & Miyu has a strong commitment to inclusivity and empowerment, which is reflected in its brand ethos and marketing. Sustainability is also a core focus, with a goal to produce collections from recycled materials and utilizing innovative techniques like 3D printing for prototyping to minimize waste. With a robust omnichannel presence, the company has expanded globally with stores across the United Kingdom and internationally, including a flagship store in New York City, while continuing to grow its strong e-commerce platform.