Blue Nile
Online retailer of diamonds and custom engagement rings.
consumer-goodsecommerceretail
Company facts
- Founded
- 1999
- Employees
- 1,300
- Headquarters
- United States
- Type
- Public
- Listed
- NYSE: SIG
About
Blue Nile, founded in 1999 and now part of Signet Jewelers, is a leading online jeweler that blends technology with luxury craftsmanship. The company offers a comprehensive range of certified diamonds, fine jewelry, and educational resources, supported by 24/7 expert guidance and secure delivery. Its distinctive approach includes 360–degree virtual viewing, transparent pricing, and a no‑commission sales model that empowers customers to make confident, pressure‑free decisions. With a strong online presence complemented by select physical stores, Blue Nile continues to set industry standards for quality, customer trust, and innovative retail experiences.
23 jobs