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BlueConic

Software platform for unifying and activating first-party customer data.

Discussion
aidata-analyticsdigital-marketingenterprise-software

Company facts

Founded
2010
Employees
209
Headquarters
United States
Type
Private
Funding
Private Equity · $30.6M · 2022
Subsidiaries
Jebbit

About

BlueConic, the leading Customer Growth Engine, has positioned itself at the forefront of transforming how businesses harness their customer data. Founded to empower marketers through first-party data strategies, BlueConic provides a unique platform that combines AI-powered tools with real-time activation capabilities. This approach not only aids in driving growth but also enhances customer engagements across various sectors. Over the years, BlueConic has garnered the trust of over 500 brands, including industry leaders like ASICS, Forbes, Heineken, L'Oréal, and Unilever. These organizations leverage the platform to streamline their marketing efforts, optimize spending, and ultimately improve their bottom line. The company’s solutions allow marketers to create meaningful customer relationships and foster long-term business impact. By utilizing interactive tools such as custom quizzes and surveys, BlueConic enables brands to collect invaluable first-party data directly from their audiences, thus facilitating smarter targeting and streamlined marketing strategies.

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