contrarian-thinking

About

Contrarian Thinking is an investment firm and media company led by Codie Sanchez, a 15+ year veteran of private equity and operator of a portfolio of Main Street businesses. Founded with a bold mission to help people achieve financial and philosophical freedom through business ownership, the company has grown into one of the most influential platforms for aspiring business buyers and entrepreneurs. We help owners BUY, SCALE, and SELL businesses across the country, teaching our partners how to acquire and operate everything from laundromats to car washes to home services companies. The company operates across three main ecosystems: a capital and investment company that invests millions annually in businesses; events and community programs including live workshops, weekly calls, and annual events like Main Street Over Wall Street; and a media platform spanning podcasts, YouTube, books, and online education. With over 1 million weekly newsletter readers, 2 million YouTube subscribers, and a community that has taught 10,000+ members over the last five years, Contrarian Thinking has become a trusted voice in the small business acquisition space. Codie Sanchez is also the NYT bestselling author of Main Street Millionaire, and the company was founded in 2021.