Deoleo

About

Deoleo's story is one of transformation and resilience, a journey that saw a Spanish food company evolve into the world's undisputed leader in olive oil. Its origins trace back to 1955 in Bilbao, Spain, with the founding of Arana Maderas, S.A. Through a series of acquisitions and strategic shifts, the company, which would later become Grupo SOS, expanded its portfolio across various food sectors. A pivotal moment arrived in 2011 when Grupo SOS divested its rice division, including the iconic SOS brand, to Ebro Foods. This strategic move prompted a rebranding, and the company emerged as Deoleo, sharpening its focus on the golden elixir at the heart of the Mediterranean diet: olive oil. This new chapter was defined by a clear mission: to champion the quality, heritage, and sustainable future of olive oil on a global scale. Under this new identity, Deoleo embarked on a path to consolidate its position as the world's number one olive oil bottler. The company's portfolio boasts some of the most recognized and beloved brands in the industry, including the Italian heritage of Bertolli and Carapelli, and the Spanish legacy of Carbonell and Koipe. This collection of iconic brands has made Deoleo a household name in over 75 countries. However, the journey has not been without its challenges. The company has navigated through periods of financial difficulty and market volatility, demonstrating remarkable resilience. A significant turnaround began in 2019, marked by a strategic plan that focused on strengthening its financial position, reducing debt, and reaffirming its commitment to quality and sustainability. Today, Deoleo stands as a testament to the enduring power of heritage combined with forward-thinking innovation, leading the charge in promoting sustainable farming practices and ensuring that the rich tradition of olive oil continues to thrive for generations to come.