Destination Canada
Destination Canada is the federal Crown corporation tasked with promoting Canada as a premier travel destination on the global stage.
Company facts
- Founded
- 1995
- Employees
- 200
- Headquarters
- Canada
- CEO
- Marsha Walden
- Type
- Government
About
Destination Canada is the federal Crown corporation tasked with promoting Canada as a premier travel destination on the global stage. By partnering with tourism stakeholders, it drives sustainable growth in the visitor economy, enhances Canada’s competitiveness, and shapes supply through strategic market intelligence and research. The organization delivers a full suite of services—including marketing, branding, advertising, media and public‑relations strategy, industry relations, innovation, and tourism research—to develop and execute campaigns that attract international travelers and support the long‑term vitality of Canada’s tourism sector.