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diageo

Diageo is a global leader in alcoholic beverages, renowned for its extensive portfolio of over 200 brands and commitment to premium quality and responsible consumption.

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Company facts

Founded
1997
Headquarters
United Kingdom
CEO
Debra Crew

About

Diageo is a British multinational alcoholic beverage company, known for being a global leader in beverage alcohol. With a diverse portfolio of over 200 brands sold in nearly 180 countries, Diageo operates with the goal of being the world's best brand builder. The company encompasses a wide range of premium drinks, including iconic brands such as Guinness, Johnnie Walker, Smirnoff, Baileys, and Don Julio, representing a mix of heritage and innovation. Founded in 1997 from the merger of Guinness and Grand Metropolitan, Diageo has established itself as a significant player in the global drinks market. The company prioritizes responsibility, sustainability, and inclusivity. With over 30,000 employees, Diageo fosters a diverse workforce and commits to positive drinking campaigns, showcasing its dedication to social responsibility. The Spirit of Progress action plan outlines Diageo's long-term goals to promote diverse inclusion, champion responsible drinking, and pioneer engagement in sustainable practices throughout its operations.

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