disqo

About

Many of our customers in the marketing, advertising, and research sectors face the significant challenge of truly understanding consumer behavior and sentiment in a fragmented digital landscape. They struggle to connect the dots between ad exposure, brand perception, and actual purchasing decisions across various platforms. This difficulty in obtaining a holistic view of the customer journey hinders their ability to optimize advertising spend, measure campaign effectiveness accurately, and ultimately drive brand growth. Customers need a reliable way to access high-quality, first-party data that provides a clear and actionable understanding of every touchpoint and outcome in the consumer experience. Without this, they are often making critical business decisions based on incomplete or siloed information, leading to missed opportunities and inefficient resource allocation. At DISQO, we address these challenges by providing a customer experience (CX) platform that empowers businesses to understand every customer, every touchpoint, and every outcome. Our platform is built on the industry's largest 100% first-party consumer panel in the U.S., where millions of engaged consumers willingly share their attitudes and behaviors. This allows us to deliver identity-based ad measurement and audience solutions that offer unprecedented clarity into the entire customer journey. We help our clients, which include category-leading brands, agencies, and media companies, to measure the true impact of their advertising by connecting ad exposure with brand sentiment and digital behaviors. This enables them to move beyond traditional metrics and understand the incremental lift their campaigns generate across all platforms, including walled gardens like social media and e-commerce sites. Our solutions for brand lift and outcomes lift provide actionable insights that allow businesses to confidently optimize their advertising strategies, plan smarter, and fuel sustainable growth by making customer feedback an integral part of their decision-making process.