Estrid

About

At Estrid, we believe shaving should be optional - but great shaving shouldn't be. Founded in Stockholm by a trio of outsiders who wanted to challenge the status quo, we've grown into an award-winning hair removal and body care brand that's redefining what inclusive beauty looks like. Our products are 100% vegan and cruelty-free, because we think you shouldn't have to compromise your values for a smooth shave. We're a team of dreamers and doers on a mission to become Europe's leading hair removal brand. Our Scandinavian roots run deep - we embrace understated, no-fuss minimalism in everything from our product design to our way of working. With 3+ million happy customers across the continent and counting, we're proving that challenging the outdated macho marketing of 'Big Shave' can build something truly special. We hire people with high standards, speed, frugality, and a hunger to keep building.