eye square
eye square GmbH is a leading market research institute specializing in implicit market research, UX, shopper, and brand media research.
Company facts
- Founded
- 1999
- Headquarters
- Germany
- CEO
- Michael Schiessl
About
Innovation at eye square is centered around an integrated understanding of human experience. Established in 1999, we are a leading market research institute known for transforming implicit market research and user experience insights into actionable strategies for brands and agencies globally. Our headquarters in Berlin serves as the epicenter for cutting-edge research in the fields of user experience (UX), shopper, and brand and media research. At eye square, we combine psychological theories with the latest technologies to provide deep insights that cater to the evolving dynamics of consumer behavior. Our approach encompasses comprehensive methodologies, allowing us to capture direct perceptions, implicit feelings, and reflexive thoughts of users across various touchpoints. We pride ourselves on our commitment to innovation and continuously adapt our research techniques through collaborative efforts with top universities and organizations worldwide.