FitLab
Operates an integrated platform of fitness studios, events, and equipment.
Company facts
- Founded
- 2019
- Employees
- 150
- Headquarters
- United States
- CEO
- Brian Kirkbride
- Type
- Private
- Funding
- Series A · $15M · 2022
- Subsidiaries
- Nike Studios, Racked Studio, Sanctuary Fitness, Assault Fitness, RPM Training, Electric Eyewear, Ragnar Relay, McGregor FAST, XPT, Fitplan, Mile High Run Club, Y7 Studio
About
FitLab is revolutionizing how individuals experience their fitness journey. As the first comprehensive platform connecting every aspect of the fitness lifestyle, FitLab brings immersive experiences to life, allowing users to train anytime, anywhere. It features innovative studio environments, on-demand workouts, and engaging events tailored to various fitness levels. By partnering with renowned athletes and coaches, FitLab ensures users have access to top-notch training programs that challenge and inspire. Among its esteemed partners, FitLab collaborates with icons such as Gabby Reece and Laird Hamilton who share their expertise in optimizing body performance and wellness. The platform not only focuses on physical training but also incorporates mental well-being through community engagement and competitive challenges. Whether it's through high-energy events, transformative competitions, or relaxing wellness therapies, FitLab addresses the holistic needs of its users. As an incubator for pioneering fitness brands like Assault Fitness and RPM Training, and leveraging cutting-edge technology, FitLab is dedicated to advancing the fitness experience and promoting a vibrant, active lifestyle.