Fora Financial
Provider of working capital and loans for small businesses.
Company facts
- Founded
- 2008
- Employees
- 200
- Headquarters
- United States
- CEO
- Jared Feldman, Dan Smith
- Type
- Private
- Funding
- Corporate Round · $16M · 2025
- Subsidiaries
- US Business Funding
About
We are Fora Financial, and since 2008, we've been dedicated to empowering small and medium-sized businesses across the United States by providing them with flexible and accessible working capital solutions. Our journey began with a clear mission: to support the backbone of the American economy – the small business owner – who has historically been underserved by traditional lending institutions. We understand the challenges entrepreneurs face, from managing cash flow and investing in growth opportunities to navigating economic uncertainties. That's why we've built our entire approach around trust, transparency, and a deep commitment to our clients' success. At Fora Financial, we pride ourselves on being more than just a lender; we strive to be a true financial partner. Our name, derived from 'forum' and 'marketplace,' reflects our aim to foster a community and act as an extension of our clients' and partners' businesses. We offer a range of financing products, including small business loans and revenue advances, designed to meet diverse needs, whether it's for inventory, equipment, payroll, marketing, or expansion. We've streamlined our application and approval processes, leveraging technology to provide quick decisions – often within hours – and funding within as little as 72 hours. We believe in a consultative approach, taking the time to understand each business's unique situation and tailoring financial solutions accordingly. Our team, many of whom come from small business backgrounds themselves, is passionate about helping businesses thrive. We've provided over $4 billion in funding to more than 55,000 businesses across various industries, and we're continually innovating to better serve the evolving needs of the small business community.