GoSaga
Manages a portfolio of boutique wellness and beauty studios.
Company facts
- Founded
- 2020
- Employees
- 50
- Headquarters
- United States
- Type
- Private
- Funding
- Series A · $5M · 2024
- Subsidiaries
- LYMBR, Squeeze Massage, Tone It Up
About
GoSaga is an asset-light, franchisor-first platform company that builds smarter and scales faster in the wellness and fitness industries. The company provides unified technology, data infrastructure, and quality assurance to ensure consistency across its growing portfolio of wellness brands. GoSaga's Efficient Franchisor model enables the company to own brand standards, training programs, and operational QA while supporting franchisees with the tech backbone needed to open faster and operate more efficiently. The company manages and partners with several wellness brands including Squeeze Massage (acquired in 2025), LYMBR (a wholly-owned wellness and mobility brand specializing in personalized stretching), VIO Med Spa (partnership for market expansion), and FitLab's portfolio of fitness studio brands through a Master Territory Agreement covering twelve Northeastern and Mid-Atlantic states. GoSaga has demonstrated unique ability to pivot and identify non-traditional market opportunities, such as launching LYMBR as only the second service company ever to license wellness services to Google offices worldwide, transforming it into a profitable global B2B license business. Headquartered in Norwalk, Connecticut, GoSaga focuses on delivering consistently great guest experiences that build loyal members and durable unit economics.