Hanover Research

About

We are Hanover Research, a global research and analytics firm dedicated to providing organizations with the intelligence they need to make confident, data-driven decisions. Founded in 2003, our mission is to make market research accessible to all. We believe that every organization, regardless of its size or sector, should have the ability to root its critical decisions in objective, high-quality research. For over two decades, we've partnered with thousands of clients across the corporate, higher education, and K-12 education sectors, helping them navigate their most pressing challenges and seize new opportunities. Our insights have guided our partners toward new strategies, innovative offerings, and untapped markets, delivering measurable impact and a significant return on investment. What sets us apart is our unique and revolutionary service model. We provide custom, tailored research through an annual, fixed-fee subscription. This approach gives our clients seamless access to our entire team of nearly 200 highly-credentialed researchers, analysts, statisticians, and subject matter experts. This flexibility allows organizations to pivot quickly from one project to another as their needs and priorities evolve, without the constraints of per-project contracts. Whether it's conducting market scans, benchmarking against competitors, testing brand concepts, or analyzing complex data sets, our teams apply the right methodology for every challenge. We are committed to being a true strategic partner, delivering the critical insights our clients need more quickly and at a lower cost than traditional firms, ultimately empowering them to heighten their effectiveness and achieve their goals.