horizonmedia
Provides data-driven media planning and buying services for brands.
Company facts
- Founded
- 1989
- Employees
- 3,154
- Headquarters
- United States
- CEO
- Bill Koenigsberg
- Type
- Private
- Funding
- Corporate Round · 2021
- Subsidiaries
- Horizon Next, Night Market, One Horizon, Horizon Sports & Experiences, Blue Hour Studios, First Tube, Green Thread, Chapter & Verse
About
What began in 1989 as a vision by founder Bill Koenigsberg has evolved into the largest independent media agency in the world. Founded on the philosophy that 'business is personal,' Horizon Media started with a commitment to prioritizing strategic leadership and client service over the impersonal, volume-driven approach of traditional holding companies. This client-centric ethos fueled the agency's early growth, allowing it to build deep, lasting relationships with brands that sought more than just media buying—they wanted a partner invested in their success. Over the decades, Horizon Media has transformed from a traditional media shop into a data-driven marketing powerhouse. Recognizing the shifting landscape of the digital age, the company invested heavily in technology and analytics, launching its proprietary 'blu' platform to harness the power of data and artificial intelligence. Today, headquartered in New York with offices in Los Angeles and Toronto, Horizon Media manages billions in client investments and employs thousands of specialists. The agency continues to push boundaries with innovations in behavioral science and AI, proving that a company can scale globally while maintaining the personal touch that sparked its inception.