Ipsos

About

Ipsos is one of the largest global market research and consulting firms, dedicated to providing insights and actionable recommendations based on rigorous research methodologies. Founded in 1975, Ipsos has developed a strong reputation for delivering reliable data that guides businesses, governments, and organizations across various sectors. With an extensive international footprint, Ipsos operates in more than 90 countries, employing thousands of researchers and specialists who are committed to understanding public opinion and consumer behavior. The company employs a diverse range of research techniques including qualitative and quantitative methodologies, online panels, and face-to-face interviewing to gather data relevant to client needs. Ipsos serves a wide array of industries, including healthcare, automotive, media, and technology, assisting clients in making informed decisions that drive growth and innovation. Its commitment to integrity, quality, and client satisfaction has solidified Ipsos's place as a leader in the market research industry.