JoJo Maman Bébé

About

JoJo Maman Bébé is a leading multi-channel retailer specialising in maternity wear, baby clothing, and nursery products. Founded in 1993 by Laura Tenison as a mail-order catalogue, the company has grown from a kitchen-table start-up into a prominent high-street brand with a significant online presence. Headquartered in Newport, Wales, with a design and marketing office in London, the company operates a network of boutique stores across the United Kingdom and Ireland, alongside a robust e-commerce platform that serves customers globally. The company is renowned for its practical yet stylish designs, often inspired by French nautical themes, and places a strong emphasis on quality and longevity. JoJo Maman Bébé offers a comprehensive range of products including maternity fashion, baby and children's clothes, nursery furniture, and toys. In 2022, the business was acquired by Next plc and a group of investment firms, marking a new chapter in its expansion while retaining its distinct brand identity. The company is also a Certified B Corporation, reflecting its longstanding commitment to ethical trade, sustainability, and community support.