kantar
Kantar is a global leader in marketing data and analytics that helps brands understand consumer behavior to drive growth.
Company facts
- Founded
- 2000
- Headquarters
- United Kingdom
- CEO
- Chris Jansen
About
Kantar is the world’s leading marketing data and analytics company, providing invaluable insights and innovative solutions to some of the world's top companies and brands, including 96 of the 100 largest advertisers globally. Established with a mission to deepen the understanding of human behavior, Kantar operates in over 90 markets worldwide, offering a holistic view of how consumers think, feel, and act. Their unique approach combines deep expertise with advanced analytics and innovative technology platforms, allowing clients to make decisions based on comprehensive and data-driven strategies. By fusing insights from over two billion data profiles, Kantar helps businesses understand complex market dynamics and consumer preferences. This expertise not only covers brand strategy but also extends to sales performance, enabling brands to shape their futures effectively. Kantar empowers clients with actionable insights and a clear pathway to growth by developing marketing strategies that resonate on both a global and local scale. Their commitment to redefining brand futures makes them a key partner for businesses looking to navigate the evolving landscape of consumer expectations and market trends.