La Royale Group
La Royale Group is a Singapore-headquartered investment holding company with operations across Europe and Asia, managing a diversified portfolio of technology, entertainment, and lifestyle businesses since 2023.
Company facts
- Founded
- 2023
- Headquarters
- Singapore
- CEO
- Madelynn Loo
About
La Royale Group is an investment holding group with a portfolio across technology, entertainment and lifestyle sectors. Headquartered in Singapore with operating entities across Europe and Asia, the group builds and scales businesses with capital, operational expertise, and a long-term perspective. The company operates at the intersection of two worlds - rooted in European heritage while thinking globally from Asia. Founded in 2023 and building on ventures first established by Joan Beaufort in 2014, La Royale Group supports independently led companies with strategic insight, deep expertise, and long-term partnership. The group portfolio spans across fintech, gaming technology, marketing, AI, and cybersecurity sectors. Key portfolio companies include Celesta (a SaaS gaming tech platform), Global Star Finance (a London-based fintech company), The Payments Factory (an electronic money institution), and Quanta (a B2B gaming tech platform). The group takes its name from the Bugatti Type 41 La Royale - a symbol of precision, ambition, and timeless elegance created by Ettore Bugatti in the 1920s. Guided by a long-term vision, the mission is to set a global standard for thoughtful innovation, helping businesses grow with purpose, discipline, and lasting impact.