lovevery

About

Lovevery is a child development company dedicated to helping parents feel confident that they are providing their children with the best possible start in life. Founded in 2015 by Jessica Rolph and Roderick Morris, the Boise, Idaho-based company offers a range of science-backed, Montessori-inspired toys and play-kit subscription boxes designed for children from birth through age five. The core of Lovevery's offering is its Play Kits subscription program, which delivers stage-based play essentials directly to families every two to three months. Each kit is meticulously designed by child development experts, including academics, researchers, and practitioners, to align with a child's specific developmental window, fostering cognitive, physical, visual, and motor learning. The toys are crafted to encourage open-ended play, problem-solving, and imaginative exploration, moving away from overstimulating toys with flashing lights and loud noises. Lovevery's commitment extends beyond physical products. The company provides multi-channel content for parents, offering research-backed guidance, activity ideas, and insights into child development to support them in their parenting journey. This holistic approach aims to make parenting easier and more joyful by taking the guesswork out of developmental milestones. In addition to its subscription service, Lovevery offers standalone products like The Play Gym, The Block Set, and The Playshelf, as well as digital parenting courses covering topics such as potty training and introducing solids. The company emphasizes sustainability, using materials like FSC-certified wood, organic cotton, non-toxic paint, and baby-safe plastics in its products. Lovevery also focuses on efficient packaging to reduce waste and offsets 100% of its carbon emissions from factory to home. Serving over thirty markets worldwide, Lovevery has garnered recognition for its innovative approach, including awards from TIME Magazine, Fast Company, and Red Dot, and is a certified B Corporation.