MarketCast
Provides data-driven marketing research and audience insights for brands.
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Company facts
- Founded
- 1987
- Employees
- 548
- Headquarters
- United States
- Type
- Private
- Funding
- Private Equity · 2016
- Subsidiaries
- Insight Strategy Group, Fizziology, Turnkey Intelligence, Deductive, Phoenix Marketing International
About
MarketCast research and analytics help marketers maximize the impact of their advertising and unlock the power of Fandom for their brands. The company brings together a unique mix of primary research, AI, and big data to guide critical marketing decisions. We help brands determine which audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms. MarketCast is focused on delivering innovative research solutions that adapt to the fast-paced world of advertising and media.
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