Marketron

About

Marketron is a premier provider of enterprise revenue management and digital software solutions tailored specifically for the media industry. Established in 1969 and headquartered in Hailey, Idaho, the company has spent over five decades empowering broadcasters and media organizations to strengthen their market leadership. Marketron delivers a suite of scalable, predictable, and reliable revenue tools that enable users to successfully propose, price, and execute multimedia advertising campaigns across a wide range of channels, including radio, television, owned and operated (O&O) assets, and digital media. The company’s extensive product portfolio is designed to streamline complex operations and drive significant business growth. Key offerings include Marketron Traffic, a robust traffic and billing solution; Marketron NXT, an innovative cross-channel digital advertising platform; and a variety of specialized tools for electronic payments, visual traffic management, and mobile advertising. These integrated solutions provide a unified ecosystem that helps media sellers and managers optimize their workflows, reduce manual tasks, and gain actionable insights into their revenue performance. Marketron serves a vast global client base, supporting more than 7,000 media organizations and managing an estimated $7 billion in annual U.S. advertising revenue. The company is dedicated to continuous innovation, constantly evolving its technology stack to address the dynamic needs of the modern broadcast landscape. Marketron fosters a performance-based culture, rewarding excellence and promoting from within, while also supporting its clients with comprehensive training, educational resources, and award-winning sales enablement content. Owned by Diversis Capital, Marketron remains a trusted and essential partner for media companies seeking to modernize their operations, maximize profitability, and navigate the future of advertising with confidence.