Mattel Inc
Mattel, Inc. is a premier global toy company famous for brands like Barbie and Hot Wheels, dedicated to enriching the lives of children through play.
Company facts
- Founded
- 1945
- Headquarters
- United States
- CEO
- Ynon Kreiz
About
Mattel, Inc. is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. Founded in January 1945 by Ruth and Elliot Handler and Harold Matson in a garage in Los Angeles, California, Mattel has grown from selling wooden picture frames to becoming one of the largest toy manufacturers. The company is renowned for its significant brands including Barbie, Hot Wheels, Fisher-Price, American Girl, and UNO amongst others. The culture at Mattel empowers generations to explore the wonder of childhood and reach their full potential through play. With a presence in 35 countries and territories, Mattel products are sold in more than 150 countries globally. Mattel is committed to innovation and sustainability, continuously evolving to meet changing consumer needs and expectations. The company recently launched environmental initiatives, partnering with leading organizations to promote eco-friendly practices. Mattel engages consumers through toys, content creation, digital and live experiences and believes in the power of play to foster creativity and imagination in children.