Nite Ize

About

At the heart of Nite Ize is a story of entrepreneurial spirit and a relentless drive to solve everyday problems. It all began in 1989 when Founder and CEO Rick Case, then an undergraduate at the University of Colorado, was on a fishing trip. Frustrated by holding a mini flashlight in his mouth, he had a 'lightbulb moment' that led to the creation of the Headband Mini Flashlight Holder. From those humble beginnings in a small Colorado cabin, Nite Ize has grown into a global leader in fun, functional, and innovative gear, yet the company remains true to its roots of 'Inventing a Better Way'. The culture at Nite Ize is defined by a passion for creativity and an obsession with detail. The team prides itself on being 'inventor-driven,' constantly seeking out the next smart solution to organize lives, protect gear, and light the way. This dedication extends beyond just products to a commitment to integrity and keeping promises to customers and each other, exemplified by their 'Worry Free Guarantee'. Today, operating out of a modern headquarters in Boulder, Colorado, Nite Ize fosters a collaborative environment where the energy of that original cabin-based startup still thrives, driving the creation of over 500 products that make life easier, safer, and more fun.