nofraud
Protects e-commerce brands from transaction fraud and policy abuse.
Company facts
- Founded
- 2014
- Employees
- 113
- Headquarters
- United States
- CEO
- Scott Gifis
- Type
- Private
- Funding
- Private Equity · 2020
- Subsidiaries
- Yofi AI
About
For eCommerce merchants, the fear of fraud is a constant battle that often leads to lost revenue and frustrated customers. Legitimate orders are declined due to strict rules, while sophisticated fraudsters still find ways to slip through the cracks. NoFraud was built to solve this exact challenge, offering a fraud prevention solution that doesn't just stop bad actors but actively helps businesses grow by approving more orders. Our customers face the difficult task of balancing security with a seamless user experience. That's why we developed a solution that combines advanced AI with human intelligence to deliver real-time, precise decisions. Instead of burdening merchants with complex risk scores or manual reviews, we provide a simple 'pass' or 'fail' decision, allowing them to focus on what they do best—selling their products. We take on the liability, offering a financial guarantee against fraud chargebacks, so our clients can operate with total peace of mind. Beyond just protection, we understand that the checkout experience is critical for conversion. Our platform is designed to reduce friction for trustworthy shoppers, ensuring they can complete their purchases quickly and easily. By eliminating the need for manual review teams and reducing false declines, we help merchants recapture lost revenue and build stronger relationships with their customers. At NoFraud, we are dedicated to making eCommerce safer, smoother, and more profitable for everyone involved.