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Ometria

Ometria is a customer data and experience platform (CDXP) designed for retailers to create personalized marketing experiences, increase customer loyalty, and drive CRM revenue.

Discussion
aidata-analyticsdigital-marketingecommerceenterprise-softwareretail

Company facts

Founded
2013
Headquarters
United Kingdom
CEO
Ivan Mazour, Djalal Lougouev

About

At Ometria, our purpose is to help retailers create marketing experiences their customers will love. We understand that in today's competitive retail landscape, fostering genuine customer connections is paramount. That's why we've built the first and only Customer Data and Experience Platform (CDXP) specifically for retail brands. Our core belief is that by unifying customer data and empowering marketers with actionable insights, retailers can move beyond generic campaigns and deliver truly personalized interactions that resonate with each individual. We strive to be the engine that drives customer-centric growth, enabling brands to not only meet but exceed their customers' expectations. Our culture is built on a foundation of collaboration, innovation, and a relentless focus on retail-specific challenges. We are a team of passionate 'Ometrians' based in London, New York, and Southampton, dedicated to pushing the boundaries of what's possible in retail marketing. We believe in the power of data science and AI to unlock new levels of understanding about customer behavior, allowing our clients to anticipate needs and deliver value at every touchpoint. This commitment to innovation is reflected in our 'Retail Success Model™', a unique data science approach that leverages proprietary AI algorithms to analyze CRM performance and craft bespoke marketing plans. We foster an environment where our team members can make their mark, have their say, and collaborate with exceptional individuals who are always willing to support one another. Our journey began in 2013 with a vision to help retailers harness their data, and today, we are proud to partner with over 200 leading retail brands globally, helping them to build lasting customer loyalty and drive sustainable revenue growth.

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