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ON.com LLC

On is a Swiss athletic shoe and performance sportswear company known for its patented CloudTec® cushioning technology and the 'running on clouds' experience.

Discussion
consumer-goodsecommerce

Company facts

Founded
2010
Headquarters
Switzerland
CEO
David Allemann, Caspar Coppetti

About

In 2010, three friends in the Swiss Alps shared a bold vision: to revolutionize the sensation of running. Retired athlete Olivier Bernhard had been experimenting with pieces of garden hose, gluing them to the outsole of his prototype running shoe in search of a completely new feel. When David Allemann and Caspar Coppetti came on board, together they formed On Holding AG with a mission to shake up the running industry. The company's breakthrough came with the patented CloudTec® cushioning system, which delivers cushioned landings and powerful take-offs. Born from Swiss engineering excellence and a passion for innovation, On quickly gained recognition, winning the ISPO BrandNew Award in March 2010. Today, On has been welcomed into the hearts and onto the feet of over 7 million athletes across more than 50 countries, with headquarters in Zurich and global presence spanning from Portland to Yokohama.

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