Pandora
Pandora is a Danish jewelry company that designs, manufactures, and markets hand-finished and contemporary jewelry made from high-quality materials at affordable prices.
Company facts
- Founded
- 1982
- Headquarters
- Denmark
- CEO
- Alexander Lacik
About
Pandora A/S is the world’s largest jewellery brand, renowned for its exquisite and customizable jewellery collections. The company specializes in designing, manufacturing, and marketing hand-finished jewellery made from high-quality materials, ensuring accessibility without compromising quality. Founded in 1982 by Danish goldsmith Per Enevoldsen and his wife Winnie Enevoldsen, Pandora started as a small jewellery shop in Copenhagen and has transformed into a well-known global brand with a presence in over 100 countries. Today, the brand boasts more than 6,700 sales points, including about 2,600 concept stores. Pandora emphasizes craftsmanship, offering a diverse range of products, including charm bracelets, rings, earrings, and necklaces. With a commitment to sustainability and ethical sourcing, the company announced that all its jewellery would be produced using 100% recycled silver and gold by 2025. This decision is part of Pandora's broader strategy to reduce its carbon footprint and contribute positively to the environment. The brand’s mission is to empower people to express their unique stories through meaningful jewellery pieces, reflecting personal connections and significant moments.