Company facts
- Founded
- 1995
- Employees
- 800
- Headquarters
- United States
- Type
- Private
- Funding
- Private Equity · 2016
About
Paula's Choice Skincare, founded in Seattle in 1995, is a global beauty brand that delivers science-backed skincare and cosmetics through a high-growth direct-to-consumer e-commerce model. The company's core mission is to reveal the truth about skin care and provide safe, effective products built on rigorous research, eschewing gimmicks and misleading claims. Since joining Unilever Prestige in 2021, Paula's Choice has maintained double-digit growth while expanding its product portfolio to include cleansers, serums, moisturizers, and targeted treatments. Its distinctive approach combines data-driven innovation with a commitment to diversity, empowering employees and customers alike to define their own beauty standards.