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Pets Deli

Pets Deli is a leading German D2C pet food brand offering healthy, natural nutrition for dogs and cats with a focus on technology and sustainability.

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Company facts

Founded
2013
Headquarters
Germany
CEO
Jan Billenkamp

About

At Pets Deli, we are revolutionizing the pet food industry through a relentless commitment to innovation, data-driven nutrition, and uncompromising quality. Founded in the heart of Berlin, we have established ourselves as a leading Direct-to-Consumer (D2C) brand, leveraging cutting-edge technology to deliver species-appropriate, natural food directly to the bowls of dogs and cats. Our mission extends beyond simple nourishment; we are dedicated to creating a better world for pet lovers by combining the convenience of modern e-commerce with the health benefits of fresh, additive-free nutrition. Our approach is deeply rooted in technological advancement and sustainability. By utilizing sophisticated data analytics and a robust tech stack including AWS and Contentful, we personalize the customer experience, ensuring that every pet receives the optimal diet for their specific needs. We have disrupted the traditional pet food supply chain by eliminating intermediaries, allowing us to invest more in high-quality, human-grade ingredients like fresh meat and nutrient-rich vegetables. From our environmentally friendly packaging to our carbon-neutral shipping options, every aspect of our operation is designed with the future in mind. We are not just selling pet food; we are pioneering a movement towards healthier, happier pets through the power of digital innovation and transparent, ethical business practices.

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