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puma

PUMA SE is a renowned global sportswear brand founded in 1948, focused on innovation and sustainability.

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Company facts

Founded
1948
Headquarters
Germany
CEO
Arne Freundt

About

PUMA is a leading sportswear manufacturer that relentlessly pushes sports and culture forward by creating the fastest products for the world's fastest athletes. Since our foundation in 1948 by Rudolf Dassler, we have drawn strength and credibility from our heritage in sports. At PUMA, we view speed not just as a performance measure but as a pace-setting element that enables athletes to unlock transcendent athletic performance. Our commitment is deeply embedded in our brand identity, encapsulated in our mantra, 'FOREVER. FASTER.' Our approach to innovation begins with our athletes, as we strive to create the most advanced technologies and products that provide a competitive edge. This commitment to excellence extends beyond just performance; it also includes a strong focus on sustainability, as we take action for both people and the planet. As we embrace the future, PUMA remains dedicated to pushing the boundaries of athletic performance, social responsibility, and global community engagement. From sports shoes to apparel, our product designs aim to inspire individuals to break through their limits, aligning with our core belief that speed empowers and uplifts.

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