Reebok International, Ltd
Company facts
- Founded
- 1895
- Headquarters
- United States
- CEO
- Todd Krinsky
About
We are an American-inspired global brand with a deep heritage in fitness. In fact, our mission is to be the best fitness brand in the world. At Reebok, we know that greatness doesn't come from standing still. We have a long history of pushing boundaries. We're the brand that helped usher in a fitness movement that forever changed the way we look at spandex and headbands. It's not just about the 1980s, though. We continue to be daring. We continue to be bold. We continue to embrace the unconventional. We believe that fitness is a way of life. We are passionate about helping people become their absolute best—physically, mentally, and socially. We build products that defy convention and we create experiences that challenge the status quo. Whether it's through our innovative footwear, our cutting-edge apparel, or our commitment to the fitness community, we are dedicated to empowering you to be your best self. We are Reebok, and we are here to change the game.