Safi
Safi is a climate tech company building the recycling industry's first digital B2B marketplace and AI-powered quality control platform to make recycled material trading efficient and transparent.
Company facts
- Founded
- 2021
- Headquarters
- United Kingdom
- CEO
- Rishi Stocker, Eamon Jubbawy
About
Safi is transforming the $500+ billion recycling industry with the first digital B2B marketplace and AI-powered quality control technology. Every day, recycling facilities lose millions to poor material quality verification, inefficient manual processes, and fragmented global markets. Safi exists to fix this - giving recyclers Vision AI that automates material inspection, delivers real-time quality data, and a digital marketplace that connects trusted buyers and sellers instantly across borders. The company, formerly known as TrueCircle, was founded in 2021 and has already deployed its technology at major PET recyclers across the Americas and Europe, including the world's largest recycling plants processing over 100,000 tons annually. Safi AI enables sellers to prove material quality and command premium prices, while buyers know exactly what they're purchasing. With $19.5 million in Series A funding from Lowercarbon Capital and other leading climate tech investors, Safi is scaling rapidly to eliminate the greenhouse gas emissions associated with virgin material production by making recycled commodity trading hyper-efficient, transparent, and globally accessible.