Samba TV
Provides smart TV viewership data and advertising measurement software.
Company facts
- Founded
- 2008
- Employees
- 343
- Headquarters
- United States
- CEO
- Ashwin Navin
- Type
- Private
- Funding
- Debt Financing · $60M · 2025
- Subsidiaries
- Semasio, Screen6, Samba TV UK Limited, Samba TV Germany GmbH
About
At Samba TV, we are redefining the landscape of television analytics and advertising through our groundbreaking innovations. Founded in 2008, Samba TV has positioned itself at the forefront of smart TV technology, empowering content creators, advertisers, and audiences alike. With a proprietary tech stack that integrates with leading smart TV brands worldwide, we proudly operate with millions of addressable TV devices, providing comprehensive, real-time insights into viewership data. Our unique approach combines advanced data analytics with smart technology, enabling us to create tailored advertising solutions that resonate with today’s diverse audiences. Our patented Automatic Content Recognition (ACR) technology allows us to measure and analyze viewer behavior like never before. By fostering transparency in measurement and prioritizing user privacy, we have become a trusted ally in the ever-evolving media landscape.