Setupad
Setupad is a website monetization platform for publishers, offering header bidding technology and ad optimization solutions. They are a Google Certified Publishing Partner and help content creators increase ad revenue.
Company facts
- Founded
- 2015
- Headquarters
- Latvia
- CEO
- Toms Panders
About
Setupad is a website monetization platform and ad optimization solution designed for publishers and content creators. Established in 2015 and headquartered in Riga, Latvia, Setupad has grown to become one of the leading scale-ups in the Baltics region, helping over 500 international websites maximize their advertising revenue. The company specializes in programmatic advertising solutions, offering advanced header bidding technology powered by Prebid. Setupad is the first Google Certified Publishing Partner (GCPP) in the Baltics, a Prebid.org Tier 3 Technology Partner, and a Google-approved CMP provider affiliated with IAB. Their technology can increase publisher ad revenue by up to 300% through intelligent optimization tools like Viewable Bid Optimization. Setupad's mission is to ease website monetization for content creators by providing next-generation adtech solutions. They help publishers transition from reseller models to direct monetization, enabling publishers to own their contracts, access transparent gross-revenue reporting, and leverage enterprise automation with certified AdOps support. The company has been recognized with multiple industry awards, including Gold Stevie Award (2023), Bronze Stevie Award (2024), Deloitte Fast 50 Impact Star (2022), and Golden Parrot for Content (2024).