SimpliFed
SimpliFed is a virtual maternal health platform providing insurance-covered baby feeding and breastfeeding support through certified lactation consultants, serving families across all 50 US states.
Company facts
- Founded
- 2020
- Headquarters
- United States
- CEO
- Andrea Ippolito
About
At SimpliFed, we believe every parent deserves support and validation on their baby feeding journey - whether that's breastfeeding, chestfeeding, formula feeding, pumping, or using donor milk. Our team of certified lactation consultants (IBCLCs) and caring professionals provide judgment-free, evidence-based virtual care designed to meet families where they are. Founded in 2019 by Andrea Ippolito, a biomedical engineer and mother of two, SimpliFed was born from a deeply personal understanding of the challenges parents face when feeding their babies. Our platform offers comprehensive maternal health support starting at 28 weeks of pregnancy and continuing through postpartum and weaning. With 24/7 access to care navigators, bilingual providers, and flexible night and weekend appointments, we make expert support accessible to every family. We partner with health plans across all 50 states to ensure our services are covered at no cost to families, removing barriers to care. At SimpliFed, we're building trusted relationships with parents while partnering with healthcare payers and providers to drive health and economic equity, starting with baby's first foods.