Smashburger

About

Smashburger, founded in 2007 in Denver’s Cherry Creek neighborhood, redefined the fast‑food burger experience by combining fresh, high‑quality ingredients with a signature smash‑cooking technique that delivers a crispy, juicy patty. The brand emphasizes a modern, hip dining environment and exceptional service tailored to a busy lifestyle, offering a menu that includes burgers, chicken sandwiches, smashfries, Haagen‑Dazs milkshakes, salads, and kids meals. Since becoming a wholly owned subsidiary of Jollibee Foods Corp., Smashburger has leveraged Jollibee’s global restaurant expertise to strengthen its U.S. presence and pursue organic growth, unit expansion, and strategic acquisitions. Its distinctive value lies in its commitment to culinary innovation, an engaging restaurant culture, and a focus on building both better burgers and better people.