Techne Media

About

Techne is a strategic media planning, placement, and analysis company headquartered in Jacksonville, Florida. The company's name is derived from the ancient Greek word meaning "craft" or "art," especially as it pertains to technology. Techne specializes in helping world-changing causes and organizations reach their audiences across multiple screens with data-informed planning and execution. The company's approach replaces traditional advertising planning mindsets with a screen-agnostic strategy built on data rather than instinct. By utilizing public and proprietary data, Techne plans and places media based on audience media consumption habits, psychographic data, and impression effectiveness. Their strategic approach goes beyond simple data analysis, using the latest in AI to power advertising that is more efficient, scalable, and impactful. Leveraging AI solutions, they enhance relationships between organizations and their audiences, delivering planning and placement that maximizes creative ability to foster genuine engagement, develop loyalty, and persuade audiences to their cause.