Tecovas
Designs and sells handmade cowboy boots and western apparel.
Company facts
- Founded
- 2015
- Employees
- 767
- Headquarters
- United States
- CEO
- Paul Hedrick
- Type
- Private
- Funding
- Series C · $10M · 2025
About
Tecovas was founded in 2015 by Paul Hedrick, who merged his professional passion for entrepreneurism with his born-in-Texas love for cowboy boots. Paul felt the Western industry had become stale, was confusing to shop (especially for first-time boot buyers), and lacked experiences that “wowed” customers. So he set out to build a Western brand that would take the magic of the West and serve it up through a modern, customer-first lens. Fast forward to today and we’re still designing boots in Austin and crafting heritage-made boots with our trusted partners in León, Mexico — and performance-minded footwear with our trusted partners in Vietnam. By doing things our way, and growing with a singular focus on what customers truly want, Tecovas has become the fastest-growing Western brand in the world. Our goal is for everyone–from generational ranchers to first-time boot buyers–to fall in love with our boots the moment they pull them on and go hard after the things they love and care about.
Open positions
Sourcing Specialist, Supply Chain
Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot…