terac

About

Terac's journey began with a vision to democratize market research, transforming it from a slow, expensive process into an agile, AI-driven engine for human understanding. Founded in 2025 by Zachary Baker and Jack Blair, the company emerged from the realization that traditional methods like surveys and focus groups were failing to keep pace with the speed of modern product development. The founders, leveraging their backgrounds in machine learning and infrastructure, set out to build a 'search engine for human opinion'—a platform where companies could instantly query thousands of consumers and receive structured, actionable insights in hours rather than months. What started as a bold idea to automate qualitative research has rapidly evolved into a sophisticated platform powered by memory-enabled AI agents. These agents are capable of conducting natural, voice-based interviews at scale, adapting to participant responses in real-time to uncover deep insights that static forms often miss. By handling the entire research loop—from recruiting verified participants to analyzing hours of conversation—Terac has empowered product teams, researchers, and founders to make data-driven decisions with unprecedented speed. Today, Terac stands at the forefront of the AI research revolution, helping companies across the globe understand their customers more deeply and build products that truly resonate.