Trinchero Family Estates

About

Through groundbreaking technology and a legacy of bold experimentation, we are revolutionizing the wine and spirits industry at Trinchero Family Estates. Founded in 1948 by Italian immigrant Mario Trinchero, our journey began with a single abandoned winery in Napa Valley and a spirit of determination that would eventually transform the American wine landscape. We are perhaps best known for the accidental yet industry-defining invention of White Zinfandel in the 1970s, a moment that underscored our commitment to innovation and consumer-centric thinking. Today, we continue to push boundaries, leveraging advanced data analytics and sustainable practices to craft a diverse portfolio of over 50 acclaimed brands that resonate with consumers globally. Our dedication to progress extends far beyond the bottle. We have integrated cutting-edge technology into every facet of our operations, from the vineyard to the distribution center. By utilizing Geographic Information Systems (GIS) like Esri, we meticulously map our 9,000+ acres of vineyards to optimize harvest precision and sustainability. Furthermore, our state-of-the-art automated warehousing solutions, including the Swisslog PowerStore system, exemplify our drive for operational excellence and efficiency. At Trinchero Family Estates, we believe that honoring our heritage means constantly evolving, ensuring that every glass we produce reflects both our storied past and our innovative future.