Underscore Marketing

About

Underscore Marketing is a women-owned, independent strategic media agency specializing in life sciences. Founded in 2002 and headquartered in New York, the company has established itself as a leading provider of data-driven promotional strategies for pharmaceutical, healthcare, and wellness brands. The agency combines strategic marketing innovation with practical media execution to deliver measurable business results for mid-sized life sciences clients. As an integrated team of cross-media specialists, Underscore Marketing offers omnichannel media solutions tailored for healthcare providers, patients, and payors. Their expertise spans paid search, programmatic advertising, social media, display, and endemic platforms, with a focus on maximizing Return on Marketing Investment. The agency's leadership team, recognized by Inc. 500, KPMG, Pharma360, and MM&M, brings decades of life sciences experience to every engagement. Underscore Marketing has been ranked among the top 100 marketing agencies and continues to shape the future of healthcare marketing through bold, accountable solutions.