Underscore Marketing
Strategic media planning and analytics for healthcare brands.
Company facts
- Founded
- 2002
- Employees
- 63
- Headquarters
- United States
- CEO
- Lauren Boyer
- Type
- Private
- Subsidiaries
- Underscore Marketing Sp. z o.o.
About
Underscore Marketing is a women-owned, independent strategic media agency specializing in life sciences. Founded in 2002 and headquartered in New York, the company has established itself as a leading provider of data-driven promotional strategies for pharmaceutical, healthcare, and wellness brands. The agency combines strategic marketing innovation with practical media execution to deliver measurable business results for mid-sized life sciences clients. As an integrated team of cross-media specialists, Underscore Marketing offers omnichannel media solutions tailored for healthcare providers, patients, and payors. Their expertise spans paid search, programmatic advertising, social media, display, and endemic platforms, with a focus on maximizing Return on Marketing Investment. The agency's leadership team, recognized by Inc. 500, KPMG, Pharma360, and MM&M, brings decades of life sciences experience to every engagement. Underscore Marketing has been ranked among the top 100 marketing agencies and continues to shape the future of healthcare marketing through bold, accountable solutions.
Open positions
Senior Vice President, Growth & Commercialization
Department: Business Intelligence & Strategy Location: United States, Remote with Travel to Clients, Conferences, and Events Senior Vice President, Growth & Commercialization About Underscore Underscore is a…
Media Activation (Partner Media) Director, Partner Media
Department: Media Activation Role: Director, Partner Media Location: United States-Remote. Role Overview The Director, Partner Media oversees the strategy, planning, and execution of media investments across direct-buy…
Data Architecture & Data Engineering Leader
Data Architecture & Data Engineering Leader Location : Remote, MUST be located in the United States. Prefer candidates who reside in the EST time zone or are willing to work EST hours. Position summary We are looking…
Sr. Director, Strategy
Department: Strategy Sr. Director, Strategy (DTC/HCP) Position Overview We are looking for a Sr. Director, Pharmaceutical Media Strategy to join our small, dynamic media agency that focuses on pharmaceutical…
Vice President, Client Services
Department: Client Services Role: Vice President (12-15 years experience) Role Overview The Vice President, Client Services, is responsible for leading the strategic direction, growth, and overall health of key client…
Account Manager
Department: Client Services Role : Account Manager Location : United States-Remote Department Overview Client Services serves as the business leader for the account. The team understands the client's priorities, aligns…
Associate Director, Strategy
Position Title: Associate Director, Strategy Department: Strategic Solutions Reports To: VP, Strategy Location: Remote Employment Type: Full-time Position Overview Underscore Marketing is seeking an Associate Director,…
Director, Media Planning
Department: Strategy, Media Planning Director, Integrated Media Planning The Director, Media Planning leads integrated, compliant, and data-driven media strategy for pharmaceutical brands across HCP and DTC/Patient…
Senior Account Manager
Department: Client Services Role: Senior Account Manager Location: United States-Remote Department Overview Client Services serves as the business leader for the account. The team understands the client's priorities,…
Contractor, Marketing Analytics & Data Visualization
Department: Strategy Reports to: VP, Strategic Innovation Contractor, Marketing Analytics & Data Visualization Position Overview: This contractor role will support the development of marketing analytics dashboards and…