varsitybrands
Provides customized athletic apparel, sports equipment, and cheerleading programs.
Company facts
- Founded
- 1972
- Employees
- 7,200
- Headquarters
- United States
- CEO
- Adam Blumenfeld
- Type
- Private
- Funding
- Private Equity · $4.8B · 2024
- Subsidiaries
- BSN Sports, Varsity Spirit
About
Varsity Brands, Inc. specializes in the empowerment of schools and their associated teams, focusing on building the significance of school spirit within local communities. Founded in 1972, it initially began as a small sports division selling equipment such as tennis nets before expanding into a comprehensive enterprise that encompasses a diverse range of products and services designed for educational institutions and sporting teams. At Varsity Brands, we pride ourselves on offering customized solutions that meet the unique needs of schools and their athletic departments, ensuring that we remain a leader within the market. Our significant role in student experiences connects spirit, leadership, and academic achievement, making us a formidable presence in the education sector. The company is organized into three major divisions: BSN Sports, Varsity Spirit, and Herff Jones, each contributing to our goal of elevating the student experience. BSN Sports offers athletic gear and uniforms, while Varsity Spirit excels in cheerleading and performing arts competitions. Herff Jones is renowned for creating class rings and graduation memorabilia, further enhancing the significance of educational milestones. With the backing of a substantial team and a commitment to innovation, Varsity Brands continues to influence and uplift educational experiences across the United States.
Open positions
Product Owner
BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States…
Senior SAP FICO Analyst
Senior SAP FICO analyst designs, configures, and supports SAP FI/CO modules (GL, AP, AR, AA, cost/profit centers, CO-PA) and guides go-live activities for a retail/distribution company.
Software Engineer II
Builds and maintains backend services, APIs, and scalable digital platform components for Varsity Brands’ sports/spirit ecosystem, focusing on Java, cloud, and distributed systems to support ordering, fulfillment, and customer engagement workflows.
Data Engineer I
Build and maintain data pipelines and transformations in a cloud-based enterprise platform to support analytics, reporting, and AI initiatives using SQL, Python, and Snowflake.
Director of Strategic Communications
Leads integrated communications strategies for Varsity Spirit, advising executives on brand reputation, media relations, and crisis management while coordinating messaging across internal and external stakeholders.
VP, Infrastructure & Cloud Engineering
Leads a team modernizing Varsity Brands’ on-premises infrastructure to AWS, overseeing cloud engineering, platform ops, SRE, and enterprise systems while ensuring reliability, security, and cost efficiency.
Director, Event Technology & Production
Leads IT, event production, and media teams to deliver flawless live events and office tech for a cheer/dance/yearbook company, managing 75+ devices, scoring systems, and event infrastructure.
Senior Apparel Designer
BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States…
Senior Full Stack Developer
VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including…
Director / Sr. Director, Commercial Strategy & GTM
BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States…