wellth
Digital health platform motivating patient adherence through behavioral economics.
Company facts
- Founded
- 2014
- Employees
- 177
- Headquarters
- United States
- CEO
- Matt Loper, Alec Zopf
- Type
- Private
- Funding
- Series C · $36M · 2025
About
At Wellth, our core belief is that while everyone values a healthier life, forming the necessary habits to achieve it can be a significant challenge. Our journey began from a deeply personal place, inspired by the contrasting experiences of our CEO Matthew Loper’s own family members when faced with managing type 2 diabetes. This firsthand observation of how differently individuals adapt to new health regimens, with one embracing change and the other struggling despite their best efforts, highlighted a critical need. It became clear that understanding and addressing the root causes of non-adherence to care plans was paramount. This realization is the bedrock upon which Wellth was built: a commitment to uncovering and tackling the unique, often unseen obstacles that prevent individuals with chronic conditions from achieving better health outcomes. Our culture at Wellth is driven by a singular, powerful value: ‘Our members are our mission.’ This principle permeates every aspect of our work. We strive to create an environment where members feel profoundly supported and empowered, knowing they are capable of building healthy habits that endure for a lifetime. We are dedicated to fostering a safe, positive, and inclusive atmosphere, not only for our members but also for our team. We believe that reflecting the diversity of the communities we serve within our own team is crucial to our success. By combining the robust science of behavioral economics with a genuine appreciation for human nature and cutting-edge technology, we develop personalized, incentive-based programs. These programs are designed to motivate and sustain positive behavior change, particularly for those in underserved populations who often face the greatest hurdles in managing their health. Our aim is to create a world where the standard of care inherently motivates individuals to adopt and maintain habits that optimize their long-term health and well-being, ultimately transforming their quality of life.