What Principal Sales Jobs Ask For
Across 446 open Principal Sales postings that list skills, the ones mentioned most often are business-development, ai, cloud.
Updated September 18, 2026
527 open Principal Sales postings. The percentages below are measured over the 446 of them that list skills at all.
| Skill | Mentioned in |
|---|---|
| business-development | 41% |
| ai | 38% |
| cloud | 36% |
| crm | 23% |
| analytics | 22% |
| salesforce | 22% |
| go-to-market | 20% |
| account-executive | 19% |
| saas | 16% |
| aws | 15% |
| automation | 12% |
| pre-sales | 12% |
| networking | 11% |
| pipeline-management | 10% |
| cybersecurity | 10% |
| api | 8% |
| strategic-planning | 7% |
| machine-learning | 6% |
| agentic-ai | 6% |
| stakeholder-management | 6% |
| sales-cloud | 5% |
| java | 5% |
| solution-design | 5% |
| ajax | 4% |
| apex | 4% |
| eclipse | 4% |
| soap | 4% |
| soapui | 4% |
| soql | 4% |
| cloud-native | 4% |
| azure | 4% |
| kubernetes | 4% |
| sales-engineering | 4% |
| tableau | 4% |
| agile | 3% |
| erp | 3% |
| generative-ai | 3% |
| performance-management | 3% |
| demand-generation | 3% |
| hubspot | 3% |
"Mentioned in" counts postings that name the skill anywhere — including as a nice-to-have — so treat it as the ceiling, not the bar.
Browse 527 open Principal Sales jobs →
Across all Sales levels
Most Sales postings never state a level. This wider list covers them too.
- business-development 63,137
- crm 45,013
- salesforce 37,108
- ai 33,657
- account-executive 28,763
- saas 21,337
- lead-generation 19,717
- cloud 16,361
- go-to-market 15,216
- networking 13,641
- analytics 13,069
- pipeline-management 12,461