Most In-Demand Marketing Skills
The most in-demand skills for Marketing roles right now are analytics, ai, seo — ranked across 285951 open postings.
Updated November 3, 2026
| # | Skill | Open postings | 30-day growth |
|---|---|---|---|
| 1 | analytics | 24,764 | -1,430 |
| 2 | ai | 21,369 | -914 |
| 3 | seo | 14,951 | -26 |
| 4 | crm | 14,238 | -600 |
| 5 | automation | 12,906 | -285 |
| 6 | google-analytics | 12,683 | +373 |
| 7 | google-ads | 10,133 | +777 |
| 8 | ecommerce | 9,648 | +148 |
| 9 | go-to-market | 9,044 | -1,140 |
| 10 | marketing-automation | 8,618 | +11 |
| 11 | lead-generation | 8,197 | -72 |
| 12 | email-marketing | 7,571 | -325 |
| 13 | canva | 7,492 | +482 |
| 14 | business-development | 7,429 | -337 |
| 15 | demand-generation | 7,299 | -752 |
| 16 | meta-ads | 6,971 | +666 |
| 17 | copywriting | 6,865 | +89 |
| 18 | hubspot | 6,832 | -152 |
| 19 | salesforce | 6,755 | -655 |
| 20 | saas | 6,501 | -696 |
| 21 | cloud | 5,655 | -551 |
| 22 | content-marketing | 5,603 | -130 |
| 23 | stakeholder-management | 5,408 | -464 |
| 24 | paid-social | 5,201 | -321 |
| 25 | photoshop | 4,836 | +388 |
| 26 | sales-enablement | 4,783 | -476 |
| 27 | capcut | 3,703 | +530 |
| 28 | ppc | 3,580 | -214 |
| 29 | chatgpt | 3,555 | +250 |
| 30 | ab-testing | 3,444 | -265 |
| 31 | sql | 3,305 | -294 |
| 32 | wordpress | 3,267 | -116 |
| 33 | video-editing | 3,029 | -52 |
| 34 | community-management | 2,981 | -382 |
| 35 | google-search-console | 2,975 | +61 |
| 36 | html | 2,943 | -100 |
| 37 | agentic-ai | 2,930 | -383 |
| 38 | strategic-planning | 2,867 | -254 |
| 39 | adobe-creative-suite | 2,826 | -373 |
| 40 | illustrator | 2,794 | +268 |