Most In-Demand Marketing Skills
The most in-demand skills for Marketing roles right now are analytics, ai, crm — ranked across 232060 open postings.
Updated October 8, 2026
| # | Skill | Open postings | 30-day growth |
|---|---|---|---|
| 1 | analytics | 20,723 | +2,497 |
| 2 | ai | 17,985 | +1,779 |
| 3 | crm | 11,629 | +1,406 |
| 4 | seo | 11,535 | +1,454 |
| 5 | automation | 10,916 | +1,552 |
| 6 | google-analytics | 9,202 | +1,277 |
| 7 | go-to-market | 8,504 | +898 |
| 8 | ecommerce | 7,188 | +891 |
| 9 | marketing-automation | 7,175 | +1,219 |
| 10 | demand-generation | 6,746 | +640 |
| 11 | google-ads | 6,677 | +979 |
| 12 | lead-generation | 6,449 | +650 |
| 13 | email-marketing | 6,371 | +992 |
| 14 | salesforce | 6,044 | +558 |
| 15 | saas | 5,849 | +369 |
| 16 | business-development | 5,810 | +573 |
| 17 | hubspot | 5,721 | +784 |
| 18 | copywriting | 5,414 | +828 |
| 19 | canva | 5,296 | +698 |
| 20 | cloud | 5,142 | +718 |
| 21 | stakeholder-management | 4,658 | +569 |
| 22 | content-marketing | 4,532 | +640 |
| 23 | paid-social | 4,511 | +581 |
| 24 | sales-enablement | 4,447 | +401 |
| 25 | meta-ads | 4,416 | +786 |
| 26 | photoshop | 3,139 | +400 |
| 27 | ppc | 2,925 | +369 |
| 28 | sql | 2,877 | +200 |
| 29 | ab-testing | 2,877 | +282 |
| 30 | agentic-ai | 2,784 | +195 |
| 31 | community-management | 2,771 | +478 |
| 32 | strategic-planning | 2,584 | +222 |
| 33 | chatgpt | 2,547 | +235 |
| 34 | lifecycle-marketing | 2,514 | +180 |
| 35 | video-editing | 2,504 | +361 |
| 36 | wordpress | 2,485 | +258 |
| 37 | capcut | 2,414 | +267 |
| 38 | html | 2,308 | +271 |
| 39 | google-search-console | 2,262 | +297 |
| 40 | powerbi | 2,129 | +334 |