0425 - 205TRU | Senior Social Media Manager
Job Title: Senior Social Media Manager
Overview
We’re looking for a passionate and strategic Senior Social Media Manager who lives and breathes culture, creativity, and content. You’re equal parts creative thinker and systems builder, with experience leading social strategy and execution across multiple platforms. This role will focus on driving efficiency, effectiveness, and creative impact for a single brand across its various social media channels.
You’ll collaborate cross-functionally with account management, creative, data, and production teams to build innovative social content plans that inspire, connect, and deliver measurable results.
Key Responsibilities
Content Strategy & Management
Develop and execute end-to-end social strategies that align with brand objectives.
Own and manage social content calendars, balancing evergreen “always-on” content with campaign-based initiatives.
Lead the day-to-day operations of content publishing across all platforms.
Collaborate with community managers to support product launches, live events, and real-time social activations.
Contribute to proactive social listening and crisis management strategies.
Performance Monitoring & Analytics
Monitor and report on performance, developing weekly, monthly, and quarterly analytics reports.
Translate data into insights and actionable recommendations in collaboration with the data team.
Track KPIs to optimize content performance and strategy.
Identify trends and cultural moments for timely brand participation.
Creative Collaboration & Execution
Partner with creatives to brainstorm and develop content that aligns with social strategy and engages audiences.
Support production and delivery of content, ensuring timelines are met and opportunities are maximized.
Collaborate on the creation of stories, carousels, static content, and more across TikTok, Instagram, Facebook, X (Twitter), and Threads.
Innovation & Thought Leadership
Keep a pulse on platform updates, emerging trends, and best-in-class executions to continuously refine strategy.
Provide competitive analysis and trendspotting to inform creative and strategic recommendations.
Help elevate the agency’s industry thought leadership through insights, innovations, and case studies.
Qualifications
5–8 years of social media management and/or content strategy experience, preferably within a creative agency.
Proven success managing multi-platform strategies for a brand with multiple products or verticals.
Experience in hospitality, lifestyle, or consumer brands strongly preferred.
Deep knowledge of TikTok, Instagram, Facebook, X, and Threads.
Strong copywriting, ideation, and content development skills.
Comfortable using analytics tools and interpreting data to optimize content.
Highly organized, able to manage multiple initiatives at once.
Client-facing experience and a passion for exceeding expectations.
Able to travel up to 20%; valid passport required.
Experience with Adobe Creative Suite is a plus.
A natural leader and team player, proactive and solutions-oriented.
Thrives in fast-paced, creative environments and adapts quickly to change.